Is Webflow Good for Blogs? How to Create a Blog on Webflow

Webflow is one of the leading website building platforms on the market today, and it’s only natural that you wonder whether Webflow is good for blogs.

The short answer is yes, Webflow is great for blogging thanks to its in-built visual CMS that demands no coding skills and contains all the content management features you might need. 

The longer answer is more nuanced. Building your blog with Webflow is a wise choice if yours is a content-driven business and you plan to monetize it. The platform also works great for companies that need a blog to be a central hub for their inbound marketing activities. Such companies often require a scalable and intuitive blog platform that marketers can manage with no developer help, and this is where Webflow nails it. 

Webflow is not so great for blogging if you’re a beginner looking for a personal space similar to LiveJournal. At the same time, if your personal blogging has all it takes to mature into a commercial content-driven business, look no further. 

Let’s go through the pros and cons of Webflow as a blogging platform as well as the steps to take to set up your Webflow blog.

Btw, this blog is built on Webflow.

Why Create a Blog on Webflow

There is no shortage of blogging platforms out there, so how exactly does Webflow stand out? 

🟠 Ease of setup

All you need to get started is to get an appropriate CMS-supporting pricing plan and a Webflow template, create your CMS collections and start uploading content (see below). It’s relatively beginner-friendly, as Webflow was initially founded on the premises of democratizing web development for non-techies. The platform creators stick to this promise and provide a range of user-friendly tools that require no coding whatsoever to publish your first blog post. 

🟠Competitive pricing

At just $39 a month, you can get the Business plan that supports up to 10,000 CMS items along with other advanced features for content management, SEO and security. With hosting, SOC Type 2 compliant cyberprotection and custom domain name, it’s seriously a pro-level offer that you’re unlikely to find with other CMS platforms of the same caliber.   

🟠Freedom of self-expression

Webflow doesn’t box you in. Even if you’re working from a Webflow CMS template, you can still customize every single bit to look more like you. If you’re familiar with frontend coding, you can even introduce custom components. Altogether, this means you can enjoy total design freedom and build a fully functional blog with no code knowledge required. 

🟠 In-built SEO

Unlike WordPress, with Webflow you won’t need add-ons to level up SEO for your blog as professional SEO capabilities are already there for you to use. These include tools for redirects, HTML tagging, metadata management, image optimization and so much more. Read our overview of Webflow SEO to get an idea of how the platform aids you in generating traffic to your blog.

🟠 Room for growth

You start a blogging business with its prosperity in mind, and Webflow has all it takes to develop your blog into a heavy-traffic venture. From its hosting and CDN infrastructure that withstands traffic surges to scalable plans for growing content operations and teams, you’ll enjoy Webflow for many years to come as your website grows. 

🟠Ecommerce potential

For creators looking to monetize their content, such as through subscriptions, course or merch sales, Webflow offers CMS-driven ecommerce plans that combine the best of both worlds. You can both manage your content at scale and set up product pages with customized checkout and shopping cart pages, as well as seamless integration with payment gateways. 

How Can You Use Webflow for Blogging? 

There are quite a few use cases when Webflow blogging capabilities truly shine. Let’s review the top ones:

Personal blog:

If you’re a content creator developing your personal brand, your Webflow site can become a hub showcasing your work from multiple angles. Webflow is successfully used across the board for portfolio showcases, and blogging can complement it nicely. Many templates come with both portfolio and blog pages, so you can easily take it from here and customize as necessary. 

Business blog:

If your blog is only part of a bigger website representing your business, Webflow can support it efficiently. You can use it to showcase your latest work, insights from thought leaders, partnership announcements and more, even if you don’t intend this content to be primarily discovered through online search. You’ll also be able to align your Webflow blog stylistically with the rest of your website for a homogeneous look. 

Conversion-driving marketing blog: 

Webflow is particularly friendly for in-house marketing teams who want to take control of their content publishing and update workflows. Once the blog CMS collection is set up, any marketer — even with minimal technical skills — can create and update blog content themselves in a matter of minutes. 

This is a great relief for overworked marketers who no longer need to rely on developers or dedicated CMS managers to manage their marketing site and get their content out into the world. 

Here at Foursets, we use this to our great benefit: I’ve published the blog post you’re reading now myself, feeling comfortable in the Webflow Editor interface where our blog space nestles.  

When not to choose Webflow for blogs

As a Webflow partner, we’d be the first to recommend it as your web platform of choice, but there are use cases when using Webflow for blogging might be just irrational. 

For example, if you’re a beginning blogger looking to set up a simple personal journaling site with no intention to monetize it, you’d better look elsewhere. 

Or if you’re a content-driven business planning to go over the 20,000 CMS items limitation of the Webflow Business pricing plan, you’ll have to either move to the Enterprise Edition or migrate to another platform. In this case, though, Webflow Enterprise can still be a more cost-efficient option depending on the scale of your content operations. 

How to Start Blogging with Webflow

Webflow may have a steep learning curve for those who want to study the ins and outs of Webflow design, but setting up a Webflow blog is really simple. 

Here are a few steps required, and if you ever need help with any of these, reach out to Foursets for quick advice or full-blown project help.

1. Choose your pricing plan

Webflow’s cheapest Basic plan doesn’t support CMS functionally, so you’ll need to move at least one tier up. Thankfully, Webflow’s CMS site plans are straightforward and you can easily make a choice based on your content production scale. 

• CMS plan comes with 150 static pages, 20 CMS collections, 2,000 CMS items and 50GB bandwidth. 
• Business plan comes with 300 static pages, 40 CMS collections, 10,000 CMS items (extendable up to 20,000 items) and 100 GB bandwidth (extendable up to 500 GB). 

Additionally, each of the CMS-supporting plans comes with the features for scheduled publishing, adding custom code, protecting your site with a password, enabling site search, unlimited backups, and the full range of SEO capabilities. 

2. Pick a Webflow template

Webflow templates are great time-savers, especially if you have no specialized web development expertise. Instead of trying to figure it all out on your own, you can simply purchase a reasonably priced pre-made template and then customize it according to your visual style. 

Foursets has developed quite a few Webflow templates, but you can also pick any you like among 6,000+ templates developed by Webflow pros around the world. 

3. Customize your design

If you opted for a template, you’ll need to customize it in your branded style. Even working out of a template, you’ll be able to tweak every element, such as background colors, animations, typography, images and, of course, text. 

Templates also come with sample content, so make sure to remove or update it before hitting the publish button. 

4. Set up CMS collections

Webflow’s content management system is designed to support dynamic content — think blog posts, case studies, pages with free resources and so on. The content of the same type gets a designated CMS collection, each designed and pre-set in the same style and with the same layout. 

For example, blog posts can be found in the blog posts CMS collection. Every time you want to create a new blog post, you’ll just need to create a new entry within it and fill in the custom fields that are the same for every collection item: 

5. Manage your blog content

In Webflow, you can work either from Webflow Designer — a full-scale visual editor where you set up, style and customize your web pages, or Webflow Editor — a simpler content management interface where you can update your articles within Editor fields or go for on-page editing. The Editor has less functionality but it’s enough for users who only need to publish and update blog entries.

6. Optimize for search engines

Being in a content business means making your content discoverable. Unless you fully rely on social or other referral channels, you’d want your blog posts to rank well on Google and other search engines.

Webflow offers in-built tools for search engine optimization so you can optimize your content settings to make it more appealing to crawler bots and readers alike. Pay attention to your meta titles and meta descriptions, heading tag hierarchy, website accessibility and responsiveness that all contribute to your blog performing well in SERP.

7. Build your following

This has less to do with Webflow and more with your overall content strategy. Getting your unique brand voice heard is tough these days, so you need to make sure you have a clear understanding of what your target audience is and where to find your loyal readers. 

You might want to share your content in social media, send out newsletters with latest content updates and partner with fellow content creators as ways to distribute your content. Remember that consistency and perseverance are key. It’s impossible to build your loyal blog readership overnight, but the sooner you start the sooner you’ll see the impact of your content.

Webflow Compared to Other Blogging Platforms 

Webflow is in the market with other popular blogging platforms such as Wix, Framer, WordPress, Squarespace and Weebly. Let’s see how they compare. 

WordPress is of course the golden standard of website platforms, being out there since 2003. The website builder offers a broad plugin ecosystem and is most known for its visual flexibility, even if it’s only available to those with WordPress/PHP coding skills. Many personal blogs and large content-driven sites are built on top of it, benefiting from advanced content management, SEO and customizable blog themes. Yet, WordPress requires a high level of technical expertise, and if you choose it, you’ll be responsible for hosting, maintenance and updates of your website. 

Squarespace is extremely beginner-friendly, offering visually outstanding templates and an intuitive drag-and-drop interface. It’s a great choice for bloggers looking for aesthetics combined with simplicity. Yet, you won’t find the same level of scalability or customization options as Webflow or WordPress offer. It’s still good for creatives looking for easy blog setup with minimal effort. 

Wix, Framer and Weebly can be all categorized as user-friendly, intuitive and lightweight. However, these accessible platforms offer only basic SEO and content management functionality. The blogging features are decent yet lack the depth and flexibility of more mature CMS-driven platforms. Good for small-scale bloggers, but professional content-centric companies should rather look elsewhere. 

In comparison, Webflow stands out with its deep design customizations and offers a far-ranging control over the visual style, content structure, SEO and intuitive CMS-powered content management. Its learning curve might be a bit tougher though than with less technical platforms. 

Useful links: 

1. What Is Webflow? [Foursets]
2. Inspiring Webflow blog examples [Webflow]
3. CMS & Dynamic Content Course [Webflow University]

Wrap-up

If you’re wondering if Webflow is good for blogging websites, the answer is a resounding yes. However, utilizing Webflow just for a blog is a waste of this platform’s brilliant web building capabilities. 

A more preferred way of working with Webflow is to let it shine as a powerful business platform, allowing you to showcase your commercial venture and generate new leads through it. If you’re curious how to make Webflow work for your business growth, contact us at Foursets for a consultation. 

Learn what a truly powerful content platform means with Webflow

Foursets is your trusted partner to develop a content-first website powered by Webflow. Let’s build it together. 

FAQ

Is Webflow good for blogs?

Yes, Webflow is a great platform for blogging, especially if you plan to monetize your content or attract customers with your blog content through organic traffic generation. 

Does Webflow offer built-in features for SEO? 

Yes, all Webflow plans come with advanced SEO-friendly features that can help you build a successful blog and optimize it for search engines. Additionally, Webflow converts your web design into clean code, which is also helpful in organic search promotion. 

Do I need coding knowledge to start a blog on Webflow? 

Webflow is a user-friendly platform which also happens to be low-code, so you’ll be able to set up a basic blog without coding. If you want to make the most of this web builder, however, it’s recommended to have at least some skills in web design and frontend development. 

Does Webflow have a free plan for basic blogs? 

No. Even though Webflow makes a free plan available to try it out, it doesn’t support blogging features. Look for CMS plans that start from $23/month if billed annually.