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Momentum Studios

Built the brand from scratch. 35% of website leads convert into clients.

Momentum Studios is a strategy consultancy serving startups, top-tier companies, and social impact organizations. They came to us with sharp consulting work and no visible identity to wrap it in. We built the brand, the website, and the sales collateral. The CEO says about one in three website leads now convert into clients.
"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."
Jeff Reed
Founder & CEO, Momentum Studios
35%
Lead-to-client conversion rate from the website (per CEO testimonial)
2
Months end-to-end for brand identity, website design, and Webflow development
100%
Happy client, proud of their brand
2
Months end-to-end for brand identity, website design, and Webflow development
"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."
K.O. Orias
Jeff Reed
Founder & CEO, Momentum Studios
Built the brand from scratch. 35% of website leads convert into clients.

Challenge

Momentum Studios had a sharp offer and no visible identity to wrap it in. Every sales conversation happened without supporting collateral: no brand, no website, no sales deck. They needed an entire identity built (brand, website, materials), all aligned to a single positioning that reflected the senior strategy work they delivered.
Client:
Momentum Studios
Year:
2023
Industry:
Strategy Consulting
Location:
IA, USA
Services Delivered:
Brand Identity
Web Design
Webflow Development

Approach

Brand workshops came before any pixel was designed.

A consulting firm without an identity needs positioning before anything visual gets designed. We ran workshops with Jeff to lock the voice, the target audience, and the core promise. The brand identity built on that foundation. Every later artifact (website, sales decks, presentations) inherited the same look, voice, and positioning.

Collateral matters as much as the website for a consulting firm.

A consultancy sells in sales conversations as much as through inbound visits. We delivered the website alongside sales decks, presentations, and brand materials so Jeff and the team could pitch with the same identity that the website shows. Same look, same feel, same credibility, whether the prospect arrives through Google or through a referral.

The website is structured around how Momentum wins clients.

Momentum’s leads convert at 35%. That doesn’t happen by accident on a generic services page. The site is structured around the specific buyer journey: a clear positioning statement up front, case-style proof of past work, transparent process, and a contact flow that doesn’t make qualified buyers wait.

Every milestone met or beaten.

Jeff’s testimonial calls this out explicitly: “one of the most impressive aspects of our collaboration was Foursets’ ability to deliver items on time, if not ahead of schedule.” That’s the line we earn back project by project.

The team

The team behind
Momentum Studios
website

Lina Filippova
Lina Filippova
Head of Projects & Operations
Margo Kanovalova
Margo Kanovalova
Brand Designer
"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."

“We have been able to convert roughly 35% of the leads that come from our website. Our brand value has increased in our local market due to having a cohesive strategy. Throughout the project, Foursets demonstrated exceptional project management skills. They established clear timelines, milestones, and deliverables, keeping us informed every step of the way. Their proactive approach to communication ensured that we were always aware of the project's progress and any potential roadblocks.One of the most impressive aspects of our collaboration was Fourset's ability to deliver items on time, if not ahead of schedule. Despite the inevitable challenges that arise during such a complex undertaking, they remained dedicated to meeting deadlines and ensuring that our project stayed on track.”

Jeff Reed
Jeff Reed
Founder & CEO, Momentum Studios
Momentum Studios
35%
Lead-to-client conversion rate from the website (per CEO testimonial)
2
Months end-to-end for brand identity, website design, and Webflow development
100%
Happy client, proud of their brand

Before / After

Before

  • Generic, undifferentiated brand
  • No marketing materials
  • No website to showcase expertise
  • Project delivery on shaky timelines

After

  • Cohesive identity with clear positioning
  • Sales decks, presentations, and full brand collateral
  • Webflow site converting 35% of leads into clients
  • Every milestone met or beaten

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Your prospects see your brand before they see your work.

Service firms often have sharper offers than their brand suggests. A consistent identity across the website, sales decks, and collateral closes that gap. Momentum Studios converts 35% of their inbound leads since we built theirs. Tell us what your prospects see when they research you.
Get a free website proposal
Brand Identity
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Design
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Development
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