+300% of Search Traffic After Redesigning of UI Kits Marketplace

Client Overview

Setproduct is a renowned marketplace offering designers and developers a wide range of digital products and templates. The company is dedicated to providing high-quality, user-friendly products that help professionals streamline their workflow and enhance their creative projects.

Challenges

Setproduct faced several critical challenges that hindered its growth and online presence. They needed to redesign their marketplace while keeping the existing structure of the product pages to improve user experience and conversion rates. Additionally, they struggled with SEO and indexing issues that prevented them from getting more traffic from Google. The website also needed to be easy to maintain and scale, allowing the team to publish new blog posts and products in minutes rather than days. Finally, Setproduct aimed to transition their website development from Tilda to Webflow to leverage better design and functionality features.

Objectives

• Increase Conversion Rate: Enhance the marketplace design to achieve a 30% better conversion rate into product sales.
• Boost Organic Search Traffic: Achieve a 300% increase in organic search traffic after the redesign.
• Improve Search Engine Rankings: Significantly improve rankings for targeted keywords, with many moving to the first page of search results.

Strategy

Foursets, in collaboration with Setproduct, developed a comprehensive strategy to address these challenges, including:

1. Marketplace Redesign on Figma: Created a modern, user-friendly marketplace that retained the existing product page structure while improving overall conversion rates.
2. SEO Optimization: Identified and fixed SEO and indexing issues to improve search engine visibility and drive organic traffic.
3. Content Management System: Developed a system that made it easy for the Setproduct team to publish new blog posts and products in minutes.
4. Migration to Webflow: Transitioned the website development platform from Tilda to Webflow to take advantage of better design capabilities and functionality.

Execution

The execution involved a detailed and collaborative approach:

• Website Redesign: Leveraged Webflow’s capabilities to design a visually appealing and functional marketplace, ensuring a seamless user experience and higher conversion rates.
• SEO and Indexing Fixes: Conducted an in-depth audit to identify SEO issues and implemented best practices to improve indexing and search engine rankings.
• Content Management: Developed a user-friendly content management system that allowed the Setproduct team to quickly publish new blog posts and products.
• Platform Migration: Transitioned the website from Tilda to Webflow, ensuring a smooth migration process and leveraging Webflow's superior design features.

Results

The strategic and collaborative efforts resulted in outstanding outcomes:

• Conversion Rate: Achieved a 30% better conversion rate into product sales.
• Organic Search Traffic: Increased organic search traffic by 300% following the redesign.
• Search Engine Rankings: Significant improvement in search engine rankings for targeted keywords, with many moving to the first page of search results.
• Maintenance and Scalability: Enabled the Setproduct team to publish new blog posts and products in minutes rather than days.